sh77 Privacy Policy – How We Handle Your Personal Data

When you register and use sh77, we collect certain personal information that is necessary to operate your account and provide our services. This includes your full name, date of birth, email address, mobile number, and a valid government-issued ID for identity verification purposes. We also collect financial information such as your preferred payment method and transaction history in Philippine pesos (PHP) to process deposits and withdrawals accurately. When you use our platform, we automatically gather technical data including your IP address, device type, browser version, and session activity logs to help us maintain platform security and improve your experience. We may also collect information you voluntarily provide when you contact our support team, respond to surveys, or participate in promotions on the Promotion page. All information collected is limited to what is genuinely needed to deliver a safe, fair, and enjoyable gaming experience for players across the Philippines.

sh77 uses the personal information we collect for a number of clearly defined purposes that are directly tied to operating a legitimate gaming platform for Filipino players. Your account details are used to verify your identity, process your transactions, and ensure that only eligible players aged 21 and above can access real-money gaming features on the platform. Transaction data is used to process deposits and withdrawals in PHP, detect unusual activity, and comply with applicable financial regulations. Technical and usage data helps us identify and fix platform issues, optimise performance on mobile devices, and personalise your experience based on the games and features you use most. We may use your contact details to send you important account notifications, security alerts, and — where you have opted in — information about promotions available on sh77. We do not use your personal data to make automated decisions that significantly affect you without human review, and we never use your data for purposes beyond those described in this policy.

sh77 does not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes under any circumstances. We may share your data with carefully selected service providers who assist us in operating the platform — such as payment processors, identity verification partners, and technical infrastructure providers — but only to the extent necessary for them to perform their specific functions. All third-party partners who handle your data on our behalf are contractually required to maintain appropriate security standards and to use your information solely for the purpose for which it was shared. In certain circumstances, sh77 may be required to disclose personal information to regulatory authorities, law enforcement agencies, or other government bodies in the Philippines if we are legally obligated to do so. We will always aim to notify you of any such disclosure where we are legally permitted to do so. Beyond these limited scenarios, your personal data stays within the sh77 platform and is not shared with any outside parties.

Protecting your personal information is a core responsibility that sh77 takes seriously, and we have implemented a range of technical and organisational measures to safeguard your data against unauthorised access, loss, or misuse. All data transmitted between your device and the sh77 platform is encrypted using industry-standard protocols, ensuring that your login credentials, payment details, and personal information cannot be intercepted during transmission. Our servers are hosted in secure environments with access controls, firewalls, and regular security audits to detect and address potential vulnerabilities before they can be exploited. We restrict internal access to your personal data to only those staff members who genuinely need it to perform their job functions, and all such staff are trained on data protection responsibilities. In the unlikely event of a data breach that affects your personal information, sh77 will notify you and the relevant authorities in accordance with applicable data protection requirements. We continuously review and update our security practices to keep pace with evolving threats and to maintain the trust of our Filipino player community.

sh77 retains your personal information only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Account information is typically retained for the duration of your active account and for a defined period after account closure, in order to comply with financial record-keeping obligations and to resolve any disputes that may arise after you stop using the platform. Transaction records in PHP are kept for the minimum period required under Philippine financial regulations, after which they are securely deleted or anonymised. Technical logs and usage data are retained for shorter periods and are used primarily for security monitoring and platform improvement purposes. If you request deletion of your personal data, we will action that request promptly, subject to any legal obligations that require us to retain certain records for a specified period. You can submit a data deletion request at any time by contacting [email protected].

As a player on sh77, you have a number of rights in relation to your personal data that we are committed to upholding. You have the right to request access to the personal information we hold about you, and we will provide a copy of that information within a reasonable timeframe upon receiving a verified request. You also have the right to request correction of any inaccurate or incomplete personal data, and we will update our records promptly when such a request is made. If you believe that your personal data is being processed in a way that is not consistent with this Privacy Policy or applicable law, you have the right to object to that processing and to request that we restrict how your data is used while the matter is reviewed. You may also request that we delete your personal data entirely, subject to any legal retention requirements that apply to your account records. To exercise any of these rights, simply contact our support team at [email protected] with your request and we will guide you through the process. sh77 is committed to responding to all data rights requests in a timely and transparent manner.

sh77 uses cookies and similar tracking technologies to help the platform function correctly, remember your preferences, and provide a smoother experience across sessions on both desktop and mobile devices. Essential cookies are required for the platform to operate and cannot be disabled, as they handle functions such as keeping you logged in and maintaining your session security. We also use analytical cookies to understand how players navigate the platform, which pages are most visited, and where technical issues may be occurring — this data is used in aggregate form and does not identify you personally. You can manage your cookie preferences through your browser settings at any time, though disabling certain cookies may affect the functionality of some platform features. sh77 does not use cookies to serve third-party advertising or to track your activity on other websites outside of our platform. For more information about how cookies work and how to control them, you can refer to the help section of your browser or contact us at [email protected].

sh77 may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable legal requirements. When we make material changes to this policy, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered players via email or an in-platform notification. We encourage you to review this page periodically so that you remain informed about how we handle your personal data. Your continued use of the sh77 platform after any changes have been published constitutes your acceptance of the updated Privacy Policy. If you have concerns about any changes to this policy, please contact us at [email protected] before continuing to use the platform. The most current version of this Privacy Policy will always be available at sh77.bet/privacy-policy.